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What should I look for when hiring help with my website and search?

Titles vary. What matters is whether they understand your buyers, can show their work and will measure what counts.

Look for someone who understands how your clients choose a business like yours, can show examples of their work, and will tie results to inquiries and sales. The title on their business card matters less than that.

What to look for

• They understand your buyers. They ask about your services, your clients and how business comes in, including referrals.
• They can show their work. Examples, sample reports or a sample audit, so you know what you’d get.
• They cover the whole picture. Your website, Google rankings and AI visibility work together, so it helps when one plan covers all three.
• They’re clear on scope and price. What’s included, what it costs and when it’s done.
• They report in plain language. A short list of numbers anyone can follow, not just rankings.

Questions to ask

• What would you look at first on our website, and why?
• Who does the work, and how involved does our team need to be?
• What will we have at the end, and how will we measure it?
• How do you handle AI search, like ChatGPT and Google’s AI Overviews?

Things to clarify before you sign

Ask how long any contract runs, what happens if you want to stop, and what you keep at the end, like your website, content and dashboard. Search results take time and depend on many factors, so ranking guarantees are worth asking about carefully.

Common questions