Websites built to be found & designed to be remembered

I build every website to rank on Google and be cited by AI tools first, then design it. I’m a Squarespace web designer who comes from digital strategy and analytics, not only design. I’ve spent 10+ years managing digital marketing and analytics, including leading SEO, GEO and performance marketing for Fortune 500 brands.

So every website starts with strategy: who your clients are, what they search on Google and ask AI tools, and what makes them book. I design around that, build in AI and SEO search, and set up analytics so you can see the calls, bookings and inquiries your website brings in, and what to improve next.

The quick-launch website gets you online fast on a template. The Signature website is built to bring in clients, with strategy, content and custom design included.

The quick-launch website ($2,500) turns a free or premium Squarespace template into your finished site, up to 10 pages, with your words and photos. It’s set up so Google can find every page, with forms and booking connected.

A Signature website ($8,500) starts with strategy: a competitive report, AI and SEO prompt research, and a client journey map you keep. I write every page from your input, structured for Google and AI, then design it around your business. About 4 weeks.

Because it’s the easiest platform for you to run after launch. It’s easy to update yourself, it handles hosting and security for you, it looks good on every screen and it has solid SEO tools built in, so Squarespace SEO is easier to keep up after launch. You don’t need a developer to change a photo or add a page.

AI search optimization gets your business mentioned and quoted when people ask AI tools for a recommendation. It improves how often, and how accurately, AI tools like ChatGPT, Gemini and Google’s AI Overviews mention your business when people ask for a recommendation. GEO (generative engine optimization) helps you get mentioned in AI answers. AEO (answer engine optimization) helps your answers get quoted.

I check what those tools say about you today, research the questions your clients ask them, fix what’s missing on your site and listings, and write clear answers they can quote.

Yes. Every package includes both. The quick-launch website ($2,500) is set up so Google can find and read every page. The Signature website ($8,500) adds keyword and AI prompt research, content written to be cited by AI tools, and a Google Business Profile. Every price and inclusion is on the Services page.

No. I’m based in MetroWest Massachusetts and work remotely with small businesses across the US. Calls happen by video, and everything else happens by email.

Yes. Your site lives in your own Squarespace account, under your name. You pay Squarespace directly for your plan and domain, and everything on the site is yours.

Yes. I take website and content updates by the hour at $150 an hour: new pages, refreshed content, design tweaks and fixes. You get an estimate before I start, and you only pay for the time used.