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Small business web design for MetroWest & Worcester County
Websites for local businesses that need to show up on Google, in the map pack and in AI answers, from a Massachusetts web designer who handles the design and the SEO.
I’m a small business web designer based in Northbridge, Massachusetts, working with businesses across MetroWest, Worcester County and the Boston area. Every website I build is set up to rank for the towns you serve, connect to your Google Business Profile and be cited by AI tools like ChatGPT, then designed to be remembered.
Towns I work with
MetroWest: Framingham, Natick, Marlborough, Hudson, Sudbury, Wayland, Ashland, Hopkinton, Holliston, Southborough, Westborough, Northborough, Wellesley, Needham.
Worcester County: Worcester, Shrewsbury, Grafton, Northbridge, Upton, Uxbridge, Millbury, Sutton, Auburn, Milford.
Plus Boston and the rest of Massachusetts, and remotely across the US. Calls happen by video, so the process and prices are the same wherever you are.
Local SEO built into every website
Local clients search with a town name or “near me,” and Google answers with the map pack first. Your website and your Google Business Profile have to work together to show up there.
- Pages for each service, and for the towns you serve when it makes sense
- Your name, address or service area and phone number matching everywhere
- Local business schema so Google and AI tools know where you work
- Google Business Profile setup as a service-area business (included in Signature websites)
- Search Console and analytics so you can see calls, bookings and inquiries
Local businesses I design for
Med spas, wellness and therapy practices, dental offices, vets and pet care, Pilates and fitness studios, small law firms, contractors and home services, salons and beauty brands, and coaches and consultants. See what each industry’s website needs →
Common questions
Do I need a local web designer?
Not necessarily, but it helps when your clients are local. A designer who knows the area will build pages for the towns you serve, set up your Google Business Profile as a service-area business and write content that matches how people nearby search. I do all of that, and everything else happens by video call and email.
How do I get my business into the Google map pack?
Set up a complete Google Business Profile with the right categories and service areas, keep your name, phone and website consistent everywhere, ask happy clients for reviews, and give your website clear pages for your services and the towns you serve. The map pack is often the fastest way for a small business to reach page one for 'near me' searches.
Do you work with businesses in Boston?
Yes. I work with small businesses in Boston, MetroWest and Worcester County, and remotely across the US. The process and prices are the same wherever you are.
How much does a website cost for a small business in Massachusetts?
With me, $2,000 to $7,900, one fixed price with SEO and AI search built in: $2,500 for a quick-launch website, $7,900 for a Signature website, and $2,000 or $7,000 to make over a site you already have. Squarespace itself runs about $25–$40 a month.
Packages and pricing
Quick-launch website $2,500 · Signature website $7,900 · Website makeover $2,000 · Signature website makeover $7,000. One fixed price, SEO and AI search included.