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Small business website design, industry by industry
What clients in your industry search for, what they ask AI tools like ChatGPT, the pages your website needs and which package fits.
Every industry gets found a little differently. A med spa client compares treatments and prices. A homeowner wants a licensed contractor who works in their town. A new patient checks insurance first. Below is what I build for each, so your website answers those questions for clients, Google and AI tools. Every site includes AI SEO for small business: pages structured so ChatGPT, Gemini and Google’s AI Overviews can find and cite them.
- Med spas
- Wellness & therapy
- Dental
- Vet & pet care
- Pilates & fitness
- Law firms
- Contractors & home services
- Salons & beauty
- Coaches & consultants
- Pricing
Med spa website design
A med spa website needs one page per treatment with a starting price, provider credentials, real reviews and a booking button on every page. Clients compare treatments and prices before they book, and AI tools recommend the spas that answer those questions clearly.
I design med spa websites on Squarespace, so you can update treatments and prices yourself without a developer.
What clients search and ask AI
- “botox near me”
- “how much does lip filler cost”
- “best med spa near Framingham for laser hair removal”
Recommended pages
- Home with your top treatments and a booking button
- One page per treatment (Botox, fillers, facials, laser) with starting prices, downtime and FAQs
- Pricing or treatment menu
- Providers, with credentials and licenses
- Before-and-after gallery (with client consent)
- Reviews
- Book online
- Location, hours and parking
Must-haves
- Online booking linked from every page
- Starting prices written as text, not inside images
- Medical director and injector credentials
- Medical business schema and a complete Google Business Profile
Read more: What a med spa website needs to show up on Google and in AI search
Best fit: Signature website ($7,900) or Quick-launch website ($2,500). Signature if you offer many treatments, since each one needs its own page. Quick-launch if you're opening with a short menu.
Wellness clinic & therapy practice website design
A wellness or therapy practice website needs a page for each service or condition you treat, practitioner bios with credentials, clear insurance and fee information and a simple new-patient path. People researching care read carefully, and they want to know you treat their concern and what it costs before they reach out.
I design wellness clinic and therapy practice websites on Squarespace, so you can update services and availability yourself without a developer.
What clients search and ask AI
- “functional medicine doctor near me”
- “therapist who takes Blue Cross”
- “integrative doctor for gut health near Boston”
Recommended pages
- Home that says who you help and how
- One page per service or condition, answer-first
- Practitioners, with credentials and approach
- New patients: what to expect, forms and first visit
- Insurance and fees
- Book or request an appointment
- Resources or blog
Must-haves
- Insurance and self-pay fees stated plainly
- A clear first step for new patients
- Forms that don't collect health details by plain email
- Medical or health business schema
Best fit: Signature website ($7,900). Signature, since condition and service pages are what get you found and cited.
Dental website design
A dental website needs to say up front that you're accepting new patients and which insurance you take, with a page for each service, emergency information and online appointment requests. Those are the first things people check when choosing a dentist.
I design dental websites on Squarespace, so you can update hours, services and insurance details yourself without a developer.
What clients search and ask AI
- “dentist accepting new patients near me”
- “emergency dentist open Saturday”
- “how much does Invisalign cost”
Recommended pages
- Home with new-patient and insurance info above the fold
- One page per service (cleanings, implants, Invisalign, cosmetic, emergency)
- New patients
- Insurance and financing
- Meet the team
- Reviews
- Request an appointment
- Location and hours
Must-haves
- 'Accepting new patients' and insurance list easy to find
- Emergency instructions and after-hours number
- Phone number that's one tap on mobile
- Dentist schema with hours
Best fit: Signature website ($7,900) or Quick-launch website ($2,500). Signature for multi-service practices. Quick-launch for a single dentist with a focused service list.
Veterinary & pet care website design
A vet or pet care website needs to show whether you're taking new clients, which animals you treat, what to do in an emergency and how to book. Pet owners usually search when something is wrong, so speed and clarity win.
I design vet and pet care websites on Squarespace, so you can update services and hours yourself without a developer.
What clients search and ask AI
- “vet accepting new patients near me”
- “cat-friendly vet”
- “dog grooming and boarding near me”
Recommended pages
- Home with new-client status and booking
- Services (wellness, dental, surgery, grooming, boarding)
- New clients and first visit
- Wellness plans or pricing
- Team
- Emergencies and after-hours
- Book an appointment
Must-haves
- Species you treat, stated clearly
- After-hours and emergency guidance
- New-client forms online
- Veterinary care schema
Best fit: Quick-launch website ($2,500) or Signature website ($7,900). Quick-launch for a focused practice or pet business. Signature for full-service clinics.
Pilates & fitness studio website design
A studio website needs the live class schedule, an intro offer above the fold, a page for each class type and a clear 'new here?' path. New clients want to know what to expect and how to try a first class.
I design Pilates and fitness studio websites on Squarespace, so you can update classes and offers yourself without a developer.
What clients search and ask AI
- “reformer Pilates near me”
- “Pilates for beginners near me”
- “boutique fitness intro offer”
Recommended pages
- Home with the intro offer and schedule link
- Classes, one section or page per class type
- Schedule (connected to your booking software)
- Pricing and memberships
- New here? What to expect at your first class
- Instructors
- Private sessions
- Location and parking
Must-haves
- Live schedule from your booking software
- Intro offer that's easy to find
- Class descriptions in plain language
- Exercise gym schema
Best fit: Quick-launch website ($2,500). Quick-launch fits most studios. Add the AI & SEO content makeover if you want class pages written for search.
Law firm website design
A small law firm website needs a page for each practice area, attorney bios with credentials, an honest note on fees or consultations and a simple way to request one. People searching for a lawyer want to see that you handle their exact situation.
I design law firm websites on Squarespace, so you can update practice areas and bios yourself without a developer.
What clients search and ask AI
- “estate planning attorney near me”
- “how much does a will cost in Massachusetts”
- “best small business lawyer in Worcester”
Recommended pages
- Home with practice areas and a consultation button
- One page per practice area, with common questions
- Attorneys, with bar admissions and experience
- Fees and consultations
- Client reviews (within your state's advertising rules)
- Resources or FAQ
- Request a consultation
Must-haves
- Practice-area pages that answer real questions
- Required attorney-advertising disclaimers
- Secure, simple intake form
- Legal service and attorney schema
Best fit: Signature website ($7,900). Signature, since practice-area pages carry most of the search and AI visibility.
Contractor & home services website design
Contractor and home services website design starts with a page for each service, the towns you serve, real project photos, proof you're licensed and insured, and a quote request with a phone number one tap away. Homeowners hire people they trust who clearly work in their area.
I design contractor and home services websites on Squarespace, so you can update projects and service areas yourself without a developer.
What clients search and ask AI
- “kitchen remodel contractor near me”
- “custom home builder MetroWest Massachusetts”
- “how much does a home addition cost”
Recommended pages
- Home with services, service area and quote button
- One page per service (remodels, additions, roofing, landscaping and so on)
- Service areas, with the towns you cover
- Projects, labeled by type and town
- Process and timeline
- Price ranges or what affects cost
- Reviews
- Request a quote
Must-haves
- License and insurance shown clearly
- Project photos named by town and project type
- Click-to-call and a short quote form
- Home and construction business schema with service areas
Best fit: Signature website ($7,900) or Quick-launch website ($2,500). Signature if you offer several services across many towns. Quick-launch for a focused trade. Either way, you get a contractor website designer who also handles your SEO.
Salon & beauty website design
A salon or beauty website needs a service and price menu written as text, online booking, a gallery of your work and your stylists' specialties. Clients pick a salon by the look they want and whether they can book easily.
I design salon and beauty websites on Squarespace, so you can update your price menu yourself without a developer.
What clients search and ask AI
- “balayage near me”
- “best salon for curly hair near me”
- “clean beauty brands made in Massachusetts”
Recommended pages
- Home with booking and your signature services
- Service and price menu
- Stylists or team, with specialties
- Gallery
- Book online
- Shop (if you sell products)
- Reviews
- Policies: booking, cancellations and deposits
Must-haves
- Price menu as real text so Google and AI can read it
- Booking link from every page
- Specialties named in plain words (curly hair, color correction)
- Beauty salon or health and beauty schema
Best fit: Quick-launch website ($2,500). Quick-launch fits most salons and beauty brands.
Coach & consultant website design
A coaching or consulting website needs to name exactly who you help and the result you help them get, show proof, give starting prices and make booking a discovery call easy. AI tools recommend experts whose niche is clear and backed up across the web.
I design coaching and consulting websites on Squarespace, so you can update programs and prices yourself without a developer.
What clients search and ask AI
- “executive coach for new managers”
- “business coach for women business owners”
- “who is a good leadership consultant for small teams”
Recommended pages
- Home that names who you help and the outcome
- Services or programs, with starting prices
- About, with credentials and your story
- Results or case studies
- Resources or blog
- Book a discovery call
Must-haves
- A specific niche in your headline
- Proof: testimonials, results, logos or press
- Starting prices or a clear range
- Person and professional service schema
Best fit: Quick-launch website ($2,500). Quick-launch fits most solo coaches and consultants. Add blog posts to build visibility over time.
Don’t see your industry?
The same structure works for most service businesses: a page for each service, clear prices or starting points, proof you’re trusted, answers to the questions people ask and one simple next step on every page. I’ve also designed for bakeries and specialty shops, and I’m happy to talk through yours.
Packages and pricing
Every package includes SEO and AI search visibility built in, and your site lives in your own Squarespace account.
| Package | Price | Timeline |
|---|---|---|
| Quick-launch website | $2,500 | about 2 weeks |
| Signature website | $7,900 | about 4 weeks |
| Website makeover | $2,000 | about 2 weeks |
| Signature website makeover | $7,000 | about 4 weeks |