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How do I get ChatGPT to recommend my business?

People now ask AI tools who to hire and where to go. Here’s how those tools choose which businesses to name, and how to make yours one of them.

ChatGPT recommends the businesses it can clearly understand and that other trusted sources back up. If your website spells out what you do, where and for whom, and directories, reviews and partners say the same thing, you give AI tools a reason to name you.

How AI tools choose which businesses to name

When someone asks “what’s the best med spa near Boston?”, the AI pulls together an answer from sources it trusts. It looks for:

• Clear pages for each service and market. A page about each service, with real examples, is easier to cite than one general services page.
• Proof. Reviews, results and examples give the AI specifics to repeat.
• Consistent details across the web. Your name, location and services should match on your site, Google Business Profile and directories.
• Mentions from others. Reviews, partners, local press and awards act as references for your business.

What to do first

• Build a page for each core service you want to be known for, with real examples on each.
• Answer the questions people ask before they choose you, in plain language: what it costs, how it works, the areas you serve. For a law firm, that might be “How much does an estate plan cost?”
• Clean up your listings so every profile describes your business the same way.
• Collect reviews and mentions where you already have relationships: clients, partners and local press.

How to check where you stand

Ask ChatGPT, Gemini and Perplexity the questions your clients would ask, like “best family dentist in Worcester” or “emergency plumber near me.” Note who gets named and what the AI says about them. Answers change from day to day, so look at the pattern over several questions rather than any single answer.

Common questions